NET TRAINING

Free Internet Marketing Course I will give you some background data concerning marketing on the Internet. The principles you are about to learn are applicable to any Internet marketing activity. You will learn what activities and costs are related to Internet marketing. You won't have to do everything personally, but you will benefit from an advisor who shows you how or a service provider who can do it better for you than you can do it for yourself. 1. Get your site listed in major Search Engines and Directories Search Engines are a very important factor concerning the traffic to your web site. 90% of all Internet users utilize search engines and directories in order to find something. But it may take some time until search engine submissions "bite". So, you better start immediately to submit to them. It may take from a couple of days to several weeks or month, before you will see results. Some engines update their database more frequently then others. The key point: If a visitor finds you via a Search Engine you have a huge advantage: HE is looking for YOU. So, you are not trying to sell him something, he is coming to you and wants information about your product. When you call to talk to him, you are not calling him BACK, you are calling him UP. How targeted can a visitor be? Well, he types in a keyword, related to your product and the search engine finds you. He should be highly targeted, if you have chosen your keywords wisely. Once you are prominently listed with the major Search Engines and Directories, you will see a continuous stream of highly targeted visitors dropping by your site, giving you the opportunity to turn them into customers. The major Search Engines and Directories are: Yahoo http://Yahoo.com LookSmart.com http://LookSmart.com OpenDirectory http://dmoz.org Excite http://Excite.com Altavista http://Altavista.com Lycos http://Lycos.com Infoseek http://Infoseek.com HotBot http://HotBot.com WebCrawler http://WebCrawler.com NorthernLight.com http://NorthernLight.com 2. Buy Keywords on Pay-Per-Click Search Engines Now you need some instant traffic. This traffic needs to be inexpensive because you will not know what is working and what is not working. This is where pay-per-click search engines come in. From them you will get instant traffic. Usually not thousands per day but enough to have sufficient data for all the following activities. You determine where you rank for your keywords. The more you pay, the higher the ranking. Realize this: The number one rank does, in fact, get the most visitors. It is important for you to appear near the top but not necessarily at the top. There is not a big difference between number 1 and number 5 or 10 concerning the amount of traffic. I personally prefer www.Goto.com. They deliver the most traffic. But you may try out some smaller ones, too. Another one, www.payperclicksearchengines.com, gives some good reviews on many pay per click engines. It is very important that you track all your actions. You need to make sure that you record what you are doing and sort out what is successful. 3. Place Your Ads in EZines and Newsletters Now that you have tried a number of as formats and appearances, you should have some idea of what works and what does not work. Take the descriptions and titles from your pay-per-click-search-engine campaign and place them as classified ads in Newsletters and Ezines that are relevant for your industry and your target audience. Why should you do that? Because it will get you targeted traffic. People that receive the newsletters do so, because they are interested in that specific information. With your ads, you should only try to direct the visitor to your web site or to your autoresponder. When the visitor then goes to your web site, try to educate him or her. Give them lots of information, before you finally offer your product or service 4. Now you start your own Affiliate Program This is where the real money is. An affiliate program means that you pay other web sites for a defined product. This can be a percentage of the sale, a fixed amount per lead, a fee per visitor, or a combination thereof. With an affiliate program, you will really make money (if you have a worthwhile product or service and if you pay your affiliates generously). The main benefit of an affiliate program is that other people start to work for you. If you do a good job, you will soon have thousands of "employees" working for you. 5. Write and submit Articles to EZines and Newsletters This is probably more effective then all other things combined. It costs almost nothing and brings BIG results. I said almost because there can be some time involved. There are millions of ezines and newsletters and online publications. And guess what - every editor is always, always interested in good new articles. CLICK HERE TO FIND THROUGH WAY TO SUCCESSFUL WEB-MARKETING